Sugar King proudly participated in WOFEX Manila 2026, one of the country's biggest and most anticipated food and beverage trade shows, held at the World Trade Center Manila from July 29 to August 1, 2026.
 

Throughout the four-day event, visitors enjoyed a series of free live demonstrations led by our talented Chef Brand Ambassadors and Chef Demonstrators. Day 1 featured Chef Jackie Florendo, Chef Clyden San Pedro, and Chef Christene San Pedro. On Day 2, Chef Ave Bayle, Chef Joan Estabillo, and Chef Chona Laureta shared their expertise through inspiring demonstrations. Day 3 showcased Chef Bam Piencenaves, Chef Ludy Tala, and Chef Jillian Adrias, while the final day concluded with creative demonstrations from Chef Madel Maddagan and Chef Joy Valentin.
 

One of the event highlights was the Sugar Art Cake Display Competition 2026, themed "Santacruzan," which showcased the creativity and craftsmanship of talented cake artists. The competition concluded with an awarding ceremony recognizing the outstanding entries.
 

Visitors also enjoyed exciting booth games and interactive activities, free product sampling, and exclusive promotional offers on Sugar King products. Together with our partner store, Big G Distribution, attendees had the opportunity to purchase their favorite Sugar King products at special event prices and receive exclusive freebies.
 

Thank you to everyone who visited the Sugar King Booth and made WOFEX Manila 2026 another memorable and successful event. We look forward to seeing you again at our future activities and trade shows.