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ABOUT US
Supported by people with more than 20 years of experience in sugar trading, Sugar King Food Industries Inc. was founded and started its operation in 2008. The company is mainly engaged in
1) trading all kinds of sugar products from raw, washed, to refined, and
2) manufacturing and supplying baking-related products such as powdered sugar, ready-to-use icing, food coloring, glucose and corn syrup, and many more to come.
OUR GOAL
Aimed to fulfill and satisfy both wholesale and retail clients by sourcing and supplying high-quality sugar and products from different provinces across all regions.
COMPANY STRATEGY
We help establish mutually beneficial relationship between our clients by providing them with steady supply of sugar and other baking-related products at the lowest possible price without compromising the quality.
We also partner with chef demonstrators who use our products with honest, direct and good feedback.
MISSION
TO BE A TOP AND TRUSTED LEADING MANUFACTURER AND SUPPLIER OF BAKING-RELATED PRODUCTS AND EVERYONE’S NUMBER-ONE BAKING PARTNER:
1) by being committed to delivering high-quality products and services,
2) by ensuring customer satisfaction,
3) by helping employees improve their quality of life.
To have a lasting impact on everyone who comes across Sugar King — by giving glory and honor to god by being faithful steward of all that is entrusted to us.
VISION
CORE VALUES
OUR CORE VALUES
2008
CHRIST-CENTERED
God is our top priority—our number one goal is to honor and glorify Him.
2020
INTEGRITY
We chose what is right over what is fast and easy—practicing our values over professing them.
2021
EXCELLENCE
& QUALITY
We strive to deliver excellent and quality products and services.
2022
STEWARDSHIP
We will handle with care and put to good use all the resources and manpower that have been entrusted to us.
2023
FAMILY-
ORIENTED
We value family relationships, so we aim to foster a
family-like community in our company.
2024
– PRESENT
INNOVATION
We strive for continuous improvement according to the needs of our consumers.
OUR TIMELINE
2008
ORIGINS:
REPACKING
AND TRADING
• Started as a trader and repacker of raw, washed, and refined sugar
• Partnered with sugar mills in Negros: Victorias, BISCOM, CASA, etc.
• Supplied sugar to wet markets, bakeries, groceries, and industrial clients in Metro Manila and nearby provinces (Batangas, Bulacan, Pampanga)
2020
FIRST STEP
INTO MANUFACTURING
• Responded to customer demand by producing powdered sugar
• Started small: unbranded, plain packaging, sold 100 sacks
• Positive customer feedback on superfine texture encouraged further development despite limited R&D experience
2021
TRANSITION TO MANUFACTURING & BRAND LAUNCH
• Realized the need to professionalize and specialize
• Officially transitioned into Sugar King Food Industries Inc.
• July: Connected with chefs and experts for product refinement
• Initiated online demos and education for home bakers
• September: Grand Launch of Confectioner's Powdered Sugar
• Launched marketing campaigns and gained chef endorsements
2022
PRODUCT EXPANSION & MARKET OUTREACH
• Introduced new product lines: Glucose Syrup, High Fructose Corn Syrup (HFCS), Food Coloring Gels, FlexiGum (for confectionery use)
• Joined major trade shows to increase brand exposure
• Launched Beyond Baking Demo Caravan across the country
• Strengthened brand visibility through fieldwork and bakery visits
• Conducted face-to-face demos and gathered real-time feedback
2023
DIVERSIFICATION & CUSTOMER-CENTERED INNOVATION
• Entered the ready-made icing market with fondant and gumpaste
• Developed regular-fine powdered sugar to meet broader preferences
• Enhanced packaging design: clearer labeling, modern & informative visuals, and better shelf appeal
• Strengthened Sugar King's market adaptability and customer reach
2024
– PRESENT
NATIONWIDE EXPANSION & FUTURE-READY PRODUCTS
• Continuing expansion of nationwide distribution network
• In development: new and innovative products for baking and food industries
• Remains committed to quality, reliability, and product innovation
• Focus on building stronger partnerships across the Philippines
CONTACT US
FOLLOW US
Office Nos.:
8366-9905 | 8703-3508 | 8713-7103
0919-068-6461
Address:
Lot 151 Mulawinan St., F. Cabral Industrial Park,
Lawang Bato, Valenzuela City, Philippines, 1447
North Luzon
0919-068-6452
South Luzon
0917-700-9727
Visayas
0999-990-1467
Mindanao
0919-068-6456
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