Sugar King was part of an exciting three-day event at Booth Nos. 508–509, held on April 24–26, 2025, at the Waterfront Cebu City Hotel and Casino, in partnership with Madilous Marketing. Throughout the event, visitors explored our range of baking products while enjoying engaging activities and exclusive booth experiences. An eye-catching display, Into the Blue: Oslob’s Secret World by the Visayas Sugar Artists, also drew attention at the booth, showcasing remarkable creativity and craftsmanship.

​

The booth featured baking demos by our Chef Brand Ambassadors—Chef Clyden San Pedro, Chef Ludy Tala, and Chef Mich Uapal—who shared their expertise and techniques with attendees. We also brought fun and creativity to the booth through interactive activities such as the Fondant Color Challenge, making it a lively and memorable experience for everyone who visited.