Sugar King marked its presence at Bakery Fair 2025 at Booth No. B35, held on March 6–8, 2025, at the World Trade Center Manila. Throughout the event, we showcased our products through exciting activities, including baking demos on the 360-degree main stage, hands-on classes, and a Sugar Art Cake Display Competition. Visitors also enjoyed exclusive promos and discounts in partnership with Big G Distribution.

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All our Chef Brand Ambassadors conducted two hands-on classes each, sharing their expertise and techniques with participants. Our Brand Ambassadors included Chef Clyden San Pedro, Chef Joan Estabillo, Chef Jacki Florendo, Chef Ave Bayle, Chef Madelane Maddagan, Chef Joy Valentin, Chef Marie Mae Tacugue, Chef Ludy Tala, Chef Mich Uapal, and Chef Bam Piencenaves.